Episode Overview:

Lead generation is getting noisier—and smarter. In this Marketing in the Age of AI episode, Emanuel Rose sits down with Christian Barry (Fractional CMO at JRCMO) to unpack how AI can simplify data, sharpen attribution, and boost ROI—without losing the human touch. From managing $500K+ in Meta ad spend to crafting authentic video that converts, Christian shares practical playbooks you can apply today.

What You’ll Learn:

• How to use AI to separate signal from noise in marketing metrics 🔍

• Practical attribution tips when buyers don’t convert on the first touch

• The right branding-to-transactional mix for stronger full-funnel performance

• Why authentic founder/owner video outperforms over-produced creative 🎥

• “Search Everywhere” / GEO fundamentals to future-proof discovery

• A simple 3-step framework to launch and scale paid lead gen (B2B & B2C)
  

Featured Guest:

Christian Barry — Fractional CMO & SVP at JRCMO. Managed $500K+ in Meta ad spend across healthcare, e-commerce, construction, and roofing; specializes in advanced targeting, ad scaling, and analytics.

Connect with Christian: https://www.linkedin.com/in/christianjbarry/

JRCMO: https://jrcmo.com/ (contact: christian@jrcmo.com)

Episode Highlights:

• The AI reality check: better insights, not just more data 📊

• Brand vs. demand: why a 60/40 mix often wins long-term

• Attribution in an AI world: tracking across channels & touchpoints

• GEO / “Search Everywhere”: show up beyond Google (reviews matter!)

• Creative that works: gritty, human video from the owner’s POV

• The 3 must-dos for lead gen: avatar clarity, success metrics, test-before-invest

Connect and Explore More:

Host site (Emanuel Rose): https://emanuelrose.com/ Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

🔗 Blog post: https://emanuelrose.com/harnessing-ai-for-lead-generation-essential-strategies-for-modern-marketing/

Connect with the Host (Emanuel Rose):

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with the Guest (Christian Barry): LinkedIn: https://www.linkedin.com/in/christianjbarry/

Further Reading or Resources:

• JRCMO (Fractional CMO services): https://jrcmo.com/

• Blog: Harnessing AI for Lead Generation: Essential Strategies for Modern Marketing https://emanuelrose.com/harnessing-ai-for-lead-generation-essential-strategies-for-modern-marketing/

• Emanuel’s site for articles, tools, and speaking: https://emanuelrose.com/

• Book: Authentic Marketing in the Age of AI https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

If this helped your lead gen strategy, hit 👍, share a takeaway in the comments, and subscribe for more AI-powered marketing insights. New episodes weekly!

#AIinBusiness #LeadGeneration #DigitalMarketing #PPC #MetaAds #GoogleAds #LinkedInAds #Attribution #ROAS #VideoMarketing #GEO #SearchEverywhere #FractionalCMO #MarketingStrategy #MarketingInTheAgeOfAI #EmanuelRose #ChristianBarry #JRCMO